This evening on the TV I saw an advert exhorting me to reduce my driving by 5 miles a day to cut carbon emissions. On the face of it this sounds like a good idea but they are, in fact, talking bollocks.
What shall I do? Drive to within 5 miles of work, park on the side of the road and then walk into the office? Maybe I should not go into the office one day a week? An excellent idea, I’ve blogged about the benefits of telecommuting before but this ad made no mention of encouraging that and, indeed, the government has recently announced a 50p tax on broadband connections so they can’t really claim to be making any meaningful moves in that direction.
This TV advertisement represents the New Labour response to everything: raise taxes but spin a story like you’re not.