Saturday lunch time I intended to take the open top bus up to Devils Dyke with some friends. Walking along Hove prom toward the bus stop we were stopped by a British Airways employee giving away sticks of rock containing raffle tickets. The winner to receive something or other…….the guy gave his pitch and we yawned expecting a catch, or at least, a request for our personal information.
We were too cynical. The guy wanted nothing. It seemed that all the sticks of rock were winners and we had “won” lunch at a table dangling from a crane overlooking Hove sea front. British Airways Dine in the Sky experience. He escorted us to a pavilion on the prom where we could get refreshments while we waited for the “flight”. After 5 or 10 minutes we received a safety briefing and were strapped into airline style seats surrounding a bar serving food and drinks.
It was a little frightening and I was not the only one to find myself gripping the bar with one hand. However, after a glass of plonk and some excellent tapas we got used to it. Though the sky was overcast and there were a few drops of rain the table revolved a couple of times and we got a great view down the coast. Bloody excellent! A publicity stunt to promote British Airways new flights to places such as Lanzarote but also an interesting example of how companies are using new media to get their message across. I guess I am now part of British Airways marketing activity.
After “landing” we continued up to Devils Dyke where it poured with rain and and we repaired to the pub.